As a business owner or marketer, maintaining brand awareness is crucial in ensuring that your brand remains at the top of customers’ minds. This can be challenging with so many brands competing for attention in today’s digital age. However, with the right strategies in place, you can successfully maintain brand awareness throughout the year.

Here are 12 clever ways to keep your brand top-of-mind year-round:

1. Engage with industry leaders online: Connect with industry leaders through social media platforms or online forums to learn about the latest industry trends and strategies.

2. Stay updated with trending news stories: Follow news outlets and stay updated on trending news stories that are relevant to your industry. Share your thoughts on these stories and how they impact your brand.

3. Collaborate with other brands: Collaborate with other brands to create unique content or campaigns that will benefit both your brands.

4. Host events or webinars: Plan events or webinars that showcase your brand’s expertise and provide value to your customers.

5. Utilize social media: Use social media platforms to share engaging and relevant content that will resonate with your target audience.

6. Encourage user-generated content: Encourage your customers to create and share content related to your brand on social media platforms.

7. Participate in industry events: Attend industry events and conferences to network with other professionals and showcase your brand’s products or services.

8. Leverage email marketing: Utilize email marketing to keep your customers informed about your brand’s latest news, products, or services.

9. Use influencer marketing: Partner with influencers who have a loyal following to promote your brand to their audience.

10. Create evergreen content: Create content that stays relevant year-round, such as how-to guides or top-10 lists.

11. Offer promotions or discounts: Offer promotions or discounts to reward loyal customers or attract new ones.

12. Measure success: Track and analyze how these strategies are impacting your brand’s awareness and make adjustments as needed.

With these 12 clever ways, you can maintain brand awareness throughout the year and keep your brand top-of-mind for your customers. Use a combination of these strategies to create a strong brand presence and stand out from the competition.